Naturally Perfect
Project Type:
Brand Overhaul & Website Rebrand
Industry:
Cosmetics; Natural Nail and Skincare
Project Scope
Full brand refresh
Logo redesign
Color palette and typography
Social media branding
Complete website rebrand
The Olive Co. partnered with Naturally Perfect to lead a full brand transformation — one that would better represent the growth and vision of their business. Naturally Perfect’s previous identity no longer aligned with the level of service and quality they offered.
To ensure visibility and engagement, we created branded templates for Instagram and Facebook, enabling consistent storytelling. We also redesigned the website, ensuring it was mobile-friendly, easy to navigate, and aligned with the refreshed brand personality.
We did a deep dive into their brand values, target audience, and long-term business goals. From there, we crafted a refined brand identity that blends professionalism with a warm, approachable aesthetic.
The new logo is simple yet elegant, speaking to the purity of the product line. A carefully chosen color palette and typography system brought cohesion and beauty to all touchpoints — from packaging to social media.
Deliverables:
New logo and submark
Custom color palette and typography selection
Instagram and Facebook brand kit (profile graphics, post templates)
Fully rebranded responsive website
Brand guideline overview for ongoing consistency.
