SoeKoeLadi
Project Type:
Full Brand Creation & Website Development
Industry:
Gourmet Chocolate & Confectionery
Project Scope
Logo design and full brand identity creation
Strategic color palette (rich brown, deep red, and classic black)
Brand tone and messaging aligned with upscale indulgence
Social media branding for consistent, elevated visual storytelling
Custom-designed eCommerce-ready website
Soekoeladi is a luxury chocolate brand bringing indulgence, charm, and a distinctly local flair to the gourmet confectionery space. As a brand-new venture, they needed a full visual identity and digital presence that could communicate premium quality with a touch of playfulness — all while appealing to a discerning audience of chocolate lovers.
The Olive Co. worked with Soekoeladi from the ground up — crafting a luxurious yet approachable brand identity that would stand out in the competitive gourmet market. Inspired by the Afrikaans word for chocolate (sjokolade), the name itself guided a playful but refined tone.
We developed a bold logo, rich in contrast and elegance, supported by a warm and indulgent color palette that evokes the richness of the product. Across social media and the website, we extended this identity into a cohesive experience — one that looks as irresistible as the chocolates themselves.
Soekoeladi now has a strong foundation to launch with confidence — a brand that balances luxury and delight, elegance and personality. With a compelling visual presence across platforms and a user-friendly website, the brand is well-positioned to make its mark in the world of artisanal indulgence.
Deliverables:
Logo and secondary marks
Visual identity system (colors, fonts, graphic elements)
Brand messaging and tagline suggestions
Social media templates and asset design
Photography direction
Fully responsive, custom-branded website
