The Sanctuary
Project Type:
Brand Overhaul & Website Rebrand
Industry:
Nonprofit Counselling Services
Project Scope
Comprehensive brand refresh (logo, colors, typography)
Refined brand messaging aligned with organizational goals
Social media branding to increase awareness and engagement
Complete website rebrand with updated structure and copy
Strategic clarity around audience, communication, and positioning
The Brief:
The Sanctuary is a nonprofit counselling organization committed to providing accessible, affordable mental health support to individuals and families. With a proven track record of impact — from restoring relationships to supporting individuals through addiction recovery — they knew it was time to strengthen their brand and expand their reach.
Their goal was twofold: to reach more people in need and attract aligned investors who believe in their mission. Investors who could help scale their mission nationwide
The Olive Co. began with a brand strategy session to uncover The Sanctuary’s core message and long-term vision. From there, we developed a professional, approachable visual identity that honors the trust and care central to their work.
We restructured their digital presence with a redesigned website focused on accessibility, clarity, and connection — equally geared toward those seeking help and those seeking to support. A tailored brand message now clearly articulates their mission, outcomes, and value to donors, collaborators, and the wider community.
The Sanctuary now has a cohesive, professional brand that reflects the depth of its impact and the clarity of its vision. With a stronger online presence and refined messaging, they are well positioned to expand their reach, build meaningful partnerships, and continue transforming lives across the nation — one person at a time.
Deliverables:
Primary and secondary logo suite
Visual identity system and brand guidelines
Messaging framework and tone of voice development
Custom-designed, responsive website
Social media templates and visual assets
Brand strategy guide for internal use
Compelling investor presentations to help secure funding.
